.NEARLY ONE BILLION people are directing their enact India's overall vote-casting. It is actually the most significant autonomous workout in record-- and also might likewise be actually the absolute most expensive. Investing is actually assumed to get to 1.35 trn rupees ($ 16bn), according to the Facility for Media Researches (CMS), an Indian charitable. That would be actually more than double the amount invested in the previous political election in 2019 as well as even exceed the cash money sprayed in America's governmental political election in 2020. Why do Indian political gatherings spend such substantial sums?